Audience Development & Promotion

Learn how to increase attendance and awareness of your event.

What Is Audience Development?

The CEE Audience Development program is designed to increase event attendance and reach target audiences utilizing attendee acquisition strategies, with the goal of generating revenue and expanding awareness to a larger community. Reach out to the CEE team to discuss how they can help you.

Attracting Attendees to Your Conference

Foundations of Audience Development


Get started with basic tips and tricks for attracting new audiences

CEE Audience Development Toolkit


A do-it-yourself resource to take action to promote your event

IEEE Resources


Additional resources from IEEE including branding guidelines, web templates, & more

Post-Event Engagement


Learn the value of continuous engagement and find ideas for creating a post-event summary

Resources & Tools

Looking for a specific document, template, or form?
Quickly find what you need in our searchable downloads repository.